Bitget Research, the research arm of a prominent cryptocurrency exchange and Web3 company, has released a comprehensive report examining the structure and current landscape of the cryptocurrency markets in Western Europe. The report sheds light on the region's growing adoption of cryptocurrencies, with a substantial number of daily active traders estimated to be between 1.2 million and 1.5 million.
Germany and France have emerged as the frontrunners in terms of crypto trading activity in Western Europe. However, Austria has experienced remarkable growth, recording a 70% increase in crypto traders between December 2022 and December 2023. The report attributes this surge to the country's progressive approach to cryptocurrency investments.
The study highlights the well-educated and risk-conscious nature of Western European crypto traders. They employ a trading strategy that combines contracts and spot trading, while also investing in mainstream assets. Additionally, the region's traders actively participate in decentralized projects, non-fungible tokens (NFTs), and Web3 platforms. Popular chain ecosystems like Solana have garnered significant interest from Western European users.
Notably, the report reveals that DeFi usage constitutes a major portion of cryptocurrency activity in Western Europe, while peer-to-peer (P2P) trading volumes remain relatively low. This trend can be attributed to the prevalent practice of purchasing digital assets using fiat deposits or linked cards in the region.
Compared to other regions, Western Europe benefits from a clearer level of compliance in the cryptocurrency industry. Countries such as Germany, Switzerland, Belgium, France, Austria, Liechtenstein, Luxembourg, and the Netherlands adhere to the legislative framework established by the European Union for regulating crypto assets.
The report also examines the trading preferences of Western European crypto traders. While centralized exchanges (CEX) remain the preferred choice for the majority of users, decentralized exchanges (DEX) like PancakeSwap and Uniswap have gained popularity among those opting for a decentralized approach. Cryptocurrency wallets such as Coinbase Wallet, Metamask, Bitget Wallet, and TrustWallet are widely used across the eight countries analyzed.
Looking ahead, Bitget Research predicts several key trends for the Western European market in 2024. Germany and France are expected to maintain their status as cryptocurrency hubs, while interest in on-chain solutions, particularly NFTs, DEXes, and blockchain games, is projected to continue growing. The report suggests that decentralized exchanges will cater to the increasing demand for on-chain transactions, while emerging centralized exchanges may attract Western European users by offering superior customer service and platform features. Furthermore, crypto wallets that offer integration across multiple blockchain ecosystems are likely to benefit from increased engagement with projects in the Solana ecosystem.
As Western Europe continues to play a significant role in the cryptocurrency industry, the region's responsible and regulated approach, coupled with a large number of daily active traders, underscores its importance in shaping the future of cryptocurrencies.
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