Naver Pay Joins Forces with Chiliz to Enhance Fan Engagement and Power Global Expansion
Alvin Lang May 22, 2024 08:20
Naver Pay has partnered with blockchain company Chiliz to enhance fan engagement and power global expansion.
Naver Pay and Chiliz Enter into Strategic Partnership
South Korean digital payment service, Naver Pay, has announced a strategic partnership with Chiliz, a leading sports and entertainment blockchain company. The collaboration aims to expand Naver Pay's global services through web3 innovations, according to an official announcement on Medium.
With 33 million registered users and 18 million active daily users, Naver Pay serves a significant portion of the South Korean population. The fintech platform provides businesses with a compelling solution to streamline payments and increase customer engagement through rewards. The collaboration with Chiliz will leverage the Chiliz Chain's Fan Token ecosystem to create strategies for exclusive ticketing and payment services, in addition to hosting various fan-focused events.
Chiliz's Expanding Portfolio of Sports Partnerships
Chiliz has established partnerships with world-renowned sports teams, including Tottenham Hotspurs, FC Barcelona, Paris Saint-Germain, and Manchester City. They have also recently expanded their partnerships to include football leagues such as the K League and Ligue 1, providing blockchain infrastructure solutions tailored to the sports sector. The fusion of fintech with sports and entertainment sectors is positioned to benefit sports enthusiasts across South Korea.
Enthusiasm and Expectations from the Partnership
Park Sang-jin, CEO of Naver Pay, expressed enthusiasm about the partnership, stating, 'This collaboration with Chiliz marks a significant milestone in our journey towards integrating cutting-edge web3 technologies as part of our global expansion. We aim to transform the way our users engage with sports and entertainment, enhancing their experiences with innovative solutions tailored to their passions.'
Alexandre Dreyfus, CEO of Chiliz, added, 'South Korea is a very important market for us due to the maturity of both its sports and crypto sectors. We're excited to partner with Naver Pay to introduce unique experiences that leverage the power of blockchain and bring value to the sporting community.'
The partnership between Naver Pay and Chiliz is expected to foster a synergy that offers unique experiences to sports fans, further integrating sports, entertainment, and fintech services.
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