Immutable (IMX) Passport Surpasses 1 Million Sign-ups, Eyes Further Growth
Rongchai Wang Jul 04, 2024 10:04
Immutable (IMX) Passport hits 1 million sign-ups, revolutionizing web3 gaming with a user-friendly, non-custodial wallet solution.
Immutable (IMX) Passport has recently reached a significant milestone with over 1 million sign-ups, according to immutable.com. The platform is poised to hit 1.5 million sign-ups soon, marking a rapid growth trajectory for this innovative gaming identity and wallet solution.
Immutable Passport aims to solve key challenges in the web3 gaming space by making games more accessible for mainstream gamers while providing developers with essential tools to build and grow their web3 projects. The journey to 1 million sign-ups took six months to reach 400,000 and only one month to hit the million mark.
Addressing Developer Needs
Two years ago, Immutable identified a recurring issue among game developers: the need for a user-friendly wallet solution to onboard mainstream players. Traditional non-custodial wallets required users to manage complex 12-word passphrases, while more user-friendly options necessitated games to take custody of users' funds, a responsibility developers were reluctant to assume.
This led to the creation of Immutable Passport, a non-custodial wallet designed to be as simple to use as a social media login while ensuring the security and interoperability required for web3 gaming. The solution involved eliminating seed phrases and complex onboarding processes, ensuring user assets' protection, allowing seamless use across multiple games and marketplaces, and supporting millions of users and transactions.
Innovative Partnerships and Technology
Immutable partnered with Magic Link to leverage their secure key management solutions, recognized as non-custodial by legal experts. This collaboration enabled users to access their keys through familiar login methods without compromising security. Additionally, the development of Passport Guardian added an extra layer of transaction validation.
Proven Impact and Adoption
Post-launch, a case study with over 7,000 gamers demonstrated Passport's impact:
- Group A, using Passport for account creation, saw over double the completion rate compared to Group B, which used a traditional email and wallet creation process.
- The "Create a Passport" call-to-action was nearly as effective as the simple "Enter Email" prompt, with only a 3% difference.
- 70% of gamers who chose the Passport flow signed up using their Google accounts.
The launch of Immutable zkEVM in January 2024 further accelerated Passport's growth, creating a conducive environment for exponential adoption. The recent launch of Guild of Guardians, one of the world's first AAA mobile web3 games, has also been a significant catalyst for Passport adoption.
Current Offerings and Future Prospects
Today, Immutable Passport offers several key features:
- One-click social logins for easy onboarding
- Automatic wallet creation upon signup
- Seamless in-game transactions without disruptive pop-ups
- Cross-game asset and currency management
- Enhanced security through multi-layered protection
Additionally, Passport now enables gas-free transactions for players on Immutable zkEVM, allowing games and marketplaces to sponsor gas fees for users. This removes a major friction point in web3 gaming, treating these costs like traditional server expenses and potentially increasing player adoption and revenue.
Immutable Passport aims to become the industry standard for gaming wallets, with over 300 games signed up to use its ecosystem. The platform's success in reaching 1 million users marks just the beginning of its journey to bring web3 gaming to the masses by solving challenges around user-friendliness, security, and interoperability.
As more games launch and the ecosystem grows, Passport will continue to evolve, striving to make web3 gaming accessible, secure, and enjoyable for everyone. The future of gaming is here, powered by Immutable Passport.
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