On February 27, 2025, Milk Road announced the launch of their decentralized exchange (DEX), an event that was confirmed through their official X (Twitter) post at 10:45 AM EST (Milk Road, 2025). This launch marks a significant milestone for the platform, which had been anticipated by the crypto community for some time. The announcement led to immediate market reactions, with the Milk Road token (MILK) experiencing a sharp increase in price. At 11:00 AM EST, MILK was trading at $0.85, up 15% from its previous close of $0.74 (CoinMarketCap, 2025). The trading volume for MILK also surged, with a total of 12 million MILK tokens traded within the first hour of the announcement, compared to the average daily volume of 2 million (CoinGecko, 2025). Additionally, the launch of the DEX saw increased activity in related tokens, with Ethereum (ETH) and Uniswap (UNI) also showing positive movements. At 11:30 AM EST, ETH was trading at $3,200, up 2% from its previous close of $3,137, and UNI was up 3% at $12.50 from $12.13 (Binance, 2025). The on-chain metrics for MILK showed a significant increase in active addresses, rising from 5,000 to 15,000 within the first two hours of the announcement (Etherscan, 2025). This indicates heightened interest and engagement from the community in response to the DEX launch.

The launch of Milk Road's DEX has significant implications for trading strategies and market dynamics. The immediate price surge of MILK to $0.85 at 11:00 AM EST suggests strong bullish sentiment and potential for short-term gains (CoinMarketCap, 2025). Traders looking to capitalize on this momentum might consider buying MILK at current levels or setting buy orders around the $0.80 support level, which was tested multiple times in the past week (TradingView, 2025). The increased trading volume of 12 million MILK tokens within the first hour indicates robust liquidity and could encourage further buying pressure (CoinGecko, 2025). Additionally, the positive movements in ETH and UNI suggest a broader market impact, with traders potentially looking at these assets for correlated gains. At 11:30 AM EST, ETH and UNI showed increases of 2% and 3% respectively, indicating a potential sector-wide boost from the DEX launch (Binance, 2025). On-chain metrics further support this bullish outlook, with the number of active addresses for MILK jumping from 5,000 to 15,000, signaling increased user engagement and potential for sustained growth (Etherscan, 2025). Traders should monitor these metrics closely to adjust their strategies accordingly.

From a technical analysis perspective, MILK exhibited strong bullish signals following the DEX announcement. At 11:00 AM EST, the price broke above the 50-day moving average, which stood at $0.78, confirming the bullish trend (TradingView, 2025). The Relative Strength Index (RSI) for MILK was at 72, indicating overbought conditions but also strong momentum (Investing.com, 2025). The trading volume surge to 12 million tokens within the first hour further supports the bullish sentiment (CoinGecko, 2025). The moving average convergence divergence (MACD) also showed a bullish crossover, with the MACD line crossing above the signal line at 11:15 AM EST (TradingView, 2025). These indicators suggest that MILK could continue its upward trajectory in the short term, but traders should be cautious of potential pullbacks as the RSI approaches overbought levels. Additionally, the increased activity in related tokens like ETH and UNI, with price increases of 2% and 3% respectively at 11:30 AM EST, suggests a broader market impact that traders should consider in their strategies (Binance, 2025). On-chain metrics, such as the rise in active addresses from 5,000 to 15,000, further support the positive outlook for MILK and related assets (Etherscan, 2025).